Blue began Djing in 2004 and it didn't take long for him to find his passion and unique ability to keep the dance floor moving. In 2005, Blue Co-founded Sand Castle Events, which built an honorable reputation in San Diego by organizing theme parties at major clubs such as Cane's and 4th&B. In addition, Blue started organizing the biggest themed yacht party in San Diego (Pirates of the Pacific), which has been a complete success every year. Soon, he extended his collaboration to co-produce numerous events in Los Angeles, San Diego and Mexico.

We envision a San Diego with a sense of its own cultural identity, with collectors, curators and citizens who seek out art by San Diegan artists, and a business community that looks for ways to embrace and reflect the visual arts culture of the community that keeps it thriving.