We envision a San Diego with a sense of its own cultural identity, with collectors, curators and citizens who seek out art by San Diegan artists, and a business community that looks for ways to embrace and reflect the visual arts culture of the community that keeps it thriving.

Blue began Djing in 2004 and it didn't take long for him to find his passion and unique ability to keep the dance floor moving. In 2005, Blue Co-founded Sand Castle Events, which built an honorable reputation in San Diego by organizing theme parties at major clubs such as Cane's and 4th&B. In addition, Blue started organizing the biggest themed yacht party in San Diego (Pirates of the Pacific), which has been a complete success every year. Soon, he extended his collaboration to co-produce numerous events in Los Angeles, San Diego and Mexico.